Ferdia, founded in 2016 as a start-up company, has developed a future-oriented technological solution that offers the co-operation and sharing of transport within the tour bus industry. It's ambitions are to digitize and revamp the ride-hailing industry through an Uber-like approach. The common denominator behind Ferdia's mobility solutions is that the bus's accessibility should be visible and easy to use for users via new technology. Reducing empty driving and increasing the utilisation of the bus's capacity will bring benefits to the environment, customers and bus companies alike. DSD's wholly owned Tide Buss entered the ownership side in Ferdia in January 2021.